How to Create and Manage a Content Calendar in Your CMS

Each marketing approach now has to involve content marketing. It can be challenging to establish everything, though, considering how much content gets released every day. A content calendar can be helpful in such a scenario. A content calendar is a tool that helps marketers plan, organise, and schedule content in advance. In this article, we’ll show you how to create and manage a content calendar in your CMS.


A content calendar is a tool that helps marketers plan and organise their content. It’s a schedule that outlines what content will be published and when. Content calendars are essential because they help you stay organized, plan ahead, and ensure your content is high-quality and relevant.

What is a Content Calendar?

A content calendar is a tool that helps marketers plan and organizes their content in advance. It’s a schedule that outlines what content will be published and when. A content calendar can include details such as the content’s title, the author, the format, the topic, the keywords, the target audience, the publishing date, and the promotion plan.

Benefits of Using a content calendar has several benefits, including

Organisation: One can stay prepared and plan ahead with the assistance of a content calendar.

Consistency: One can maintain a consistent submission schedule with the use of a calendar for content.

Quality: A content calendar helps you ensure that your content is high-quality and relevant.

Collaboration: A content calendar helps you collaborate with your team and assign responsibilities.

Efficiency: A content calendar helps you save time and streamline your workflow.

Types of Content Calendars

There are different types of content calendars that will help marketers to plan and schedule their content in advance including:

Spreadsheet calendars: Spreadsheet calendars are the most common type of content calendar. They’re easy to create and customise and can be shared with your team.

Editorial calendars: Editorial calendars are more detailed than spreadsheet calendars. They include information such as the topic, the target audience, the keywords, and the promotion plan.

Automated calendars: Automated calendars are created and managed by software. They’re useful for large teams and complex projects.

The steps that follow must be taken to create a content calendar:

Step 1: Identify Your Goals and Objectives

Before you start creating your content calendar, you need to identify your goals and objectives. What do you hope for content marketing to achieve? Do you seek to boost brand recognition, produce leads, or improve sales? Once you’ve identified your goals and objectives, you can create a content calendar that aligns with them.

Step 2: Identify Your Target Audience

The next thing to do is to determine who your intended audience is. Who are you creating content for? What are their wants, desires, and difficulties? You may need to produce content that resonates with your target audience once you’ve identified them.

Step 3: Choose the Right Format

The format of your content is just as important as the content itself. You need to choose the right format that suits your goals, objectives, and target audience. Some popular formats include blog posts, infographics, videos, podcasts, and webinars.

Step 4: Determine The Posting Frequency

You need to determine how often you’ll be publishing content. This depends on your goals, objectives, and target audience. Some businesses publish content daily, while others publish content weekly or monthly.

Step 5: Determine Your Topics

Once you’ve determined your posting frequency, you need to determine your topics. What are you going to write about? Which subjects are essential for the people you are targeting? What keywords are they searching for? You can use keyword research tools to identify popular keywords in your niche.

Step 6: Plan Your Content

The final step is to plan your content. You need to create a schedule that outlines what content will be published and when. You can use a spreadsheet, an editorial calendar, or an automated tool to create your content calendar.

Managing Your Content Calendar

To Manage a Content Calendar in Your CMS is just the starting point. You also need to manage your content calendar to ensure that your content is published on time and is high-quality. Here are some tips for managing your content calendar:

Step 1: Assign Responsibilities

Your team members need to be given assignments that they can complete. Who is responsible for creating content? Who is responsible for editing and proofreading? Who is responsible for publishing and promoting?

Step 2: Keep Your Calendar Up-to-date

You need to keep your content calendar up-to-date. This means adding new topics, updating publishing dates, and ensuring that your team members are aware of any changes.

Step 3: Analyze Your Results

You need to analyze your results to determine what’s working and what’s not. Monitor website traffic, user interaction, and conversion rates with analytics tools. We may increase the effectiveness of your content marketing approach simply as a consequence of this.

Tools for Creating and Managing Content Calendars

There are several tools available for creating and managing content calendars, including

Google Sheets: Anyone may construct and personalize their content schedule using the free spreadsheet program Google Sheets.

Trello: You may create and oversee your content calendar using the project management software Trello.

CoSchedule: CoSchedule is an editorial calendar tool that integrates with your CMS and social media accounts.

HubSpot: HubSpot is an all-in-one marketing tool that includes a content calendar feature.


Any company that wants to be successful with content marketing must develop and maintain a content schedule. One can develop a content schedule that is in line with your objectives, goals, and target audience by using the procedures described in this article. Remember to analyze your results and refine your strategy as needed.

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